The Hyundai i20 has made major inroads in the Indian car market and its inherent good looks coupled with great drivability and comfort has lead to the i20 developing somewhat of a star status.
In a bid to capitalize on this feature, Hyundai has launched the i20 Fan Club which will bring together like minded people on a single platform in order for them to share their individual experiences with the car.
The i20 Fan Club, better known as the 'Uber Trooper' Fan Club can be accessed online at www.ubertroopers.com. Apart from i20 fan followers, the website will also be a great resource to get a first hand owners view about the premium hatch. No doubt, Hyundai expects this initiative to proactively create an aura around the i20 as there is no tool more powerful than an owner's viewpoint.
Speaking about the fan club, Arvind Saxena, Director, Marketing & Sales, HMIL, said, "At Hyundai our goal is to be even more customer-focused, especially in today's challenging environment, where it is important for us to demonstrate how well we understand our customers. With this thought in mind, we proactively launched the i20 Fan club which will help us reach out to the target audience in the digital space. The online interactions of the Fan Club will lead to better bonding between the customers and the company and exchange of ideas and suggestions which should help us engage the customers in a more interesting and meaningful way".
Membership to the i20 fan club will initially be offered to all i20 customers and the initial benefits of being part of this club will include activities such as IPL parties, Drive-in Movies, free car washes and organized road trips. Hyundai promises that there will be something interesting happening throughout the year which also includes contests, discount offers and a chance to get some neat accessories as well.
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